Our Evolution to Elegance

From Swirl and Sparkle

Our journey began with a passion for helping people feel confident in their own skin. Initially, we launched as Swirl and Sparkle, a solid makeup brush cleanser. As we continued to evolve and connect with our growing community, we realized how truly BIG this need was in the beauty industry. We needed to highlight the often overlooked importance of cleaning and caring for the tools that bring our beauty routines to life.

We wanted to take this journey a step further, continuing to create products that not only promote clean beauty but also support transformation on a deeper level.

The Birth of Mariiposa Beauty: Embracing Transformation

Enter Mariiposa Beauty — our brand's new evolution. Inspired by the metamorphosis of the butterfly, Mariiposa symbolizes elegance, resilience, and the beauty that emerges from growth. Our all-natural, vegan makeup brush cleanser is the heart of our collection, designed to not only clean but revitalize your beauty tools with a scent that evokes comfort — Toasted Marshmallows. Alongside this hero product, we proudly offer a rollerball perfume oil and a fragrance, both part of our expanded collection that speaks to our commitment to luxury, sustainability, and holistic beauty.

Our mission at Mariiposa Beauty is simple: to empower everyone — from beauty enthusiasts to professional makeup artists — to embrace the power of clean tools. We believe that clean brushes are the key to enhancing natural beauty and a step toward self-care. As we continue to grow, we are committed to fostering a community of beauty professionals who lead by example, sharing their expertise and encouraging others to take care of their tools as an essential part of their beauty routine.

Why Mariiposa Beauty?

At Mariiposa Beauty, we combine clean, luxury, and the transformative power of self-care to bring you products that not only make you look good but feel good too. Our brand is grounded in the idea that transformation is an ongoing journey, and with every product, we aim to help you embrace that journey — because we all deserve to thrive, just like the butterfly.

Join us in celebrating clean beauty, self-expression, and the transformation that comes from within. Welcome to Mariiposa Beauty — where evolution meets elegance.